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Pricing Strategies - How to price a product
 
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http://www.evancarmichael.com/support/ - SUPPORT ME :) Like this video? Please give it a thumbs up below and/or leave a comment - Thank you!!! Help me caption & translate this video! http://www.amara.org/en/profiles/videos/Evan%20Carmichael/ Eduardo Orellana: "Hi +Evan Carmichael I have a question for you, what happens if you've found a product or service that people need and it is extremelly valuable but are having a hard time deciding how much to charge people for it? "
Views: 109481 Evan Carmichael
Pricing strategies (price skimming, penetrating pricing) class 12
 
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class 12 business studies ch- marketing management Pricing strategies: 1. price skimming 2. penetrating pricing https://www.facebook.com/commercelect... like this page for more notes, videos and quiz if you any query you can comment below or email me : [email protected] For notes and online classes whatsapp on no. 8053779608
Views: 11517 Commerce lectures
Pricing Strategy An Introduction
 
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An introduction to the subject of Pricing Strategy and an overview of some of the tools and theories available in connection with the determining of price of a product or a service. This video is aimed at marketing management students.
Views: 141410 Tine Wade
Pricing Strategies for New Products
 
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http://www.lifecycle-performance-pros.com. This video illustrates four common pricing structures for growing your business and maximizing profits. pricing strategies, competitive pricing, cost based pricing, pricing structures, price structure, price skimming, value pricing, company pricing, different pricing strategies, bundle pricing, pricing modelshttp://www.lifecycle-performance-pros.com
Views: 2664 Victor Holman
Pricing Strategies in Marketing | Urdu / Hindi | Marketing Strategies
 
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Being a marketers you must know different marketing strategies to capture attention of consumer. In this video i am going to teach you different pricing strategies. Kindly Subscribe my channel. Learn with sir kawish. Thank you. #pricingstrategies #marketing #lecture
Views: 21547 Learn with Sir kawish
Pricing Objectives & Strategy
 
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Unit 8 video on Pricing Objectives & Strategy-- Created using PowToon -- Free sign up at http://www.powtoon.com/ . Make your own animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 28691 Jessica Blaisdell
Pricing:-  meaning,objective, methods and strategy in hindi
 
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Thank you friends to support me Plz share subscribe and comment on my channel and Connect me through Instagram:- Chanchalb1996 Gmail:- [email protected] Facebook page :- https://m.facebook.com/Only-for-commerce-student-366734273750227/ Unaccademy download link :- https://unacademy.app.link/bfElTw3WcS Unaccademy profile link :- https://unacademy.com/user/chanchalb1996 Telegram link :- https://t.me/joinchat/AAAAAEu9rP9ahCScbT_mMA
Views: 61418 study with chanchal
Product Mix Pricing Strategy | product line and captive product pricing | optional product pricing
 
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Product Mix Pricing Strategy | product line and captive product pricing | optional product pricing Principles of MARKETING (20 + videos) https://www.youtube.com/watch?v=mCAogfEz6bs&t=0s&list=PLU-cxjF-s0HlgTwSl9Xk3bx5z8q7kOD6F&index=12 Management HRM and STRATEGIC MANAGEMENT https://www.youtube.com/watch?v=uO3azOb2icE&t=314s&list=PLU-cxjF-s0Hml7o706eKofZ7D4bXIcJwH&index=6 ACCA PAPER F1 (Link of all videos) https://www.youtube.com/watch?v=JuEvXFhuYLw&list=PLU-cxjF-s0HkgAbbiOP9g2fMlsYSPg0K3 ECONOMICS for beginners | Micro and Macro (45 + videos) https://www.youtube.com/playlist?list=PLU-cxjF-s0HngkQ9xdQ5waYtpEO2MkP-D Basic Statistical Concepts (All videos) https://www.youtube.com/watch?v=APY8KSxxFSo&index=4&t=104s&list=PLU-cxjF-s0HkCIlcZMGfjHMukLIbDji1c Easy ECONOMETRICS (20 + videos) https://www.youtube.com/watch?v=WNf1DLTRlTo&index=7&list=PLU-cxjF-s0Hk0DOXPqauiHBfRgaFpqYxK&t=0s RESEARCH and THESIS Writing (10 + videos) https://www.youtube.com/watch?v=ib7yYggOgpA&t=308s&list=PLU-cxjF-s0HlVJnf2dev1KtoAD3ZljWVg&index=3 Life Skills and Inspirational videos (50 + videos) https://www.youtube.com/watch?v=WM3Upd0MeDg&index=19&list=PLU-cxjF-s0HmnD_TYqmkb6VBL6AusSB_Y OLIGOPOLY and GAME THEORY (6 videos) https://www.youtube.com/playlist?list=PLU-cxjF-s0HnlCialpcyfz0O8xminDXja Intro to Industrial Economics https://www.youtube.com/watch?v=eEGeuqhOVdQ&list=PLU-cxjF-s0HnHTZ05_CY6uGLgwVA3Aj-Q ========= About KOKAB MANZOOR ========= Kokab Manzoor is Certified Trainer | Speaker and Career Counselor. He has trained thousands of students and Professionals about Leadership and Management skills | Motivation | Personality Grooming | Career selection and about variety of other life skills. Has a sound understanding of needed traits for workplace success and a strong ability to train employees in improving those characteristics. Follow me www.Youtube.com/kokabmanzoor www.Facebook.com/kokabmanzoor19 [email protected] http://kokabmanzoor1.blogspot.com/
Views: 3832 Kokab Manzoor
Pricing Strategies - How do I charge my clients?
 
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http://www.evancarmichael.com/support/ - SUPPORT ME :) Like this video? Please give it a thumbs up below and/or leave a comment - Thank you!!! "Amal Nathan L Hi Evan, as a consultant How do I charge my clients? Hourly rate, per project or percentage of the total project cost. Thanks"
Views: 13139 Evan Carmichael
Price Psychology and Online Marketing
 
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Research in psychology reveals many tiny things that make prices and discounts seem more appealing. This video shares five simple things that research has found to change price perception--a sure help to marketers! Full online course: http://tiny.cc/v86ezx (use that link for a special promotional price). Please subscribe to the channel and leave a comment below! Be a People Expert: http://BeAPeopleExpert.com Courses: http://socialpsychonline.com/online-courses/ Twitter: https://twitter.com/So_Psych Facebook: https://www.facebook.com/socialpsychonline
Views: 23863 Andy Luttrell
12 Pricing Models for Your Product
 
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Pricing models for your new product or startup. www.productdiscovery.com Take the full course at http://www.udemy.com/business-model-and-pricing-strategy/
Views: 12132 Product Discovery
Marketing Mix: Pricing Strategies
 
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Review the basics of the price component of the marketing mix. This critical element of your marketing strategy can make or break your competitive position. Provided by Rasmussen College School of Business.Download the PowerPoint presentation at http://www.sophia.org/marketing-mix-pricing-basics-tutorial
Views: 243488 Soma Datta
Pricing Strategies
 
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Pricing Strategies
Views: 163858 Thompson VSE
Pricing Strategies: Skimming and Penetration in Hindi
 
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This video discusses about the Pricing Strategies. Although, the pricing strategies are of various types – like penetration pricing, skimming pricing, discount pricing, product life cycle pricing, competitive pricing, Economy pricing, psychology pricing bundle pricing etc. – we will discuss here only the pricing strategies which used to price the new product – Penetration Pricing and Skimming pricing. In the proceeding videos all other strategies will be discussed. You can also visit us at: https://www.youtube.com/c/ManagementClasses https://twitter.com/ManagementClas1 https://www.facebook.com/Mgtclass/
Views: 284 Management Classes
Product Pricing Strategy
 
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Noah Redler explains the concept of pricing strategy. The price will depend on the type of consumer you are targeting as well as product brand and other factors.
Views: 10826 venturecaptv
A level Business Revision - Pricing Strategies
 
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In this A level Business Studies revision video, we teach you the most common PRICING STRATEGIES used by organisations and assess the merits of each one. Pricing strategies is a topic on all of the major exam boards A level business specifications. A level Business Studies Revision from TakingTheBiz.
Views: 31027 TakingTheBiz
The Strategy of Marketing: When To Discount Your Products
 
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In this video Paul Mascetta dispells the marketing myth that you should never discount your products. He'll show you when the time is right and how to do it the right way.
Views: 1730 Paul Mascetta
Pricing Strategies - How to Price Your Product or Services For Maximum Profit
 
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Pricing Strategies - How to Price Your Product or Services For Maximum Profit // There's one simple thing that you can do to make more money. Can you guess what it is? Today I'm going to teach you how to price your product, or service for maximum profit. RESOURCES & LINKS: ____________________________________________ CrazyEgg: https://www.crazyegg.com/ How To Undercut Your Competitors Price (And Still Make Money) [video]: https://youtu.be/TLTL8mzkVLE You Are Pricing Your Product WRONG! How to Determine Optimal Price for Profit [video]: https://youtu.be/Tgnt7VUcvqw ____________________________________________ The first tip I have for you is looking at your costs. If you know your costs are X for your product or service, you got to charge more than that. You don't want to be losing money per sale. Everyone's like, oh my god I'm going to beat my competitors. I'm going to take the Jeff Bezos route and not worry about margins. Well, the reality is, unless you have a big pool of money to blow, you can't do that. You need to make sure it's profitable, including shipping, services, returns, other things like customer service, you need to take everything into account into your price, not just how much it costs for your product or service, but also all the other things like your office space. Once you include all of those things to run your business you'll figure out what you need to sell your product or service for, so you can make a profit. You're not in business just for charity. You need to make a profit and there's nothing wrong with that. The second thing you need to do is understand your target customers. What are your target customers looking for? How do they perceive value when they look at the price? A good example of this is a company called Diamond Foundry. They have figured out how to make diamonds above land. They match all the characteristics of a diamond that you find in the earth and there's really no difference from it. But they found they can do it much cheaper, by making it above land and created these machines to create the exact same composition as it does in the earth, to make a diamond. And when they had really cheap, affordable prices, they found that their sales weren't doing well. Can you guess why? It's because, everyone's like, oh this isn't the same thing, it's too cheap. So the moment they increased their prices, people like, oh wow, the quality of this must be amazing. Sure we'll buy it. There's no difference in the product, but people had the perceived value in their space, that higher price means better diamond. You need to look at your space. It could be that a cheaper price means more sales. Or it could be, cheaper price means fewer sales, because the perceived value isn't there. The third pricing strategy I have for you is anchoring. There's a lot of companies that'll show the initial price of let's say $37 and you may get X, Y and Z, but for $47 you'll get X, Y and Z and also 1, 2 and 3 and also A, B and C, just for $10 more. By using anchoring you'll find that very few people will choose a lower option, which you don't want them to choose, but the majority of the people use the higher option because you're getting so much more value for just a little bit more money. And that'll increase your profitability, especially if those other things that you're adding in don't cost you much at all. The fourth thing I want you to do is A/B test. Using tools like Crazyegg, you can A/B test your pricing, not only to maximize your sales, but also to maximize your profitability. Sometimes getting fewer sales means more profit. Sometimes getting more sales means more profit. Using Crazyegg you can A/B test to figure out what's the right price that you should end up rolling out to generate the maximum amount of revenue and profit. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ #Sales #NeilPatel #DigitalMarketing
Views: 12263 Neil Patel
Pricing Strategies
 
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Economies of Scale: https://youtu.be/gckmLtA4kwc Different pricing strategies. Premium pricing. Price Skimming. Penetration pricing. Everyday low pricing(EDLP) High-Low Pricing Strategy.
Views: 5189 FST Study
Manufacturer Price Sheet: Material, Labor, Overhead & Profit
 
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The following video breaks down how a manufacturer should come up with a price for industrial finished goods. First, the company must account for its material costs and apply a 5 percent indirect cost to that portion of the manufacturer's price sheet. This 5 percent is meant to offset overruns in production and or additional costs of financing inventory and material purchases. Second, the company must account for its labor relative to each operation performed to turn a raw material into a finished good. The calculation involves defining the operation and applying the labor cost to both the setup time in manufacturing and the actual run time. Third, all labor costs are added in order to come up with a complete total for all the costs of manufacturing a given product. Those costs are then followed up by the company's overhead, which is calculated by taking its indirect expenses divided by its direct expenses. Indirect expenses are those expenses that are in addition to the the costs needed to produce a part. Direct expenses are exactly that. These include the costs involved or expenses involved in manufacturing the part. Finally, the company adds its mark-up in order to secure a profit on the sale. Profit is critical because it helps to fund the company's pursuit of new product introductions and secure its long-term future. Here is a sample of the Manufacturer Price Sheet in Excel Format http://www.driveyoursuccess.com Video explains how to price a product with direct material, labor, overhead and profit
Views: 36008 Ian Johnson
The Best Pricing Strategy For New Products - How To Price Startups And New Services
 
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Did you know that it is much more common for Australian businesses to undercharge their customers for new consumer products than overcharge them? That’s right, the majority of Australian businesses believe (either consciously or subconsciously) that the best pricing strategy for new products is to go low on price to penetrate the market and undersell the value of a new offer - even if a new product is highly valuable to customers. We estimate that 80% if not 90% of Australian retailers are setting their new product prices too low. Sometimes the prices for new products are so low that their losing money on each sale — the opposite of the best pricing strategy for new products. Companies like: Masters, Harvey Norman, Myer, JB Hi-Fi are all included here; and even if you can believe it, almighty Amazon – who we all know use Everyday Low Pricing as their best pricing strategy for new products to gain market share and share of wallet.   Button But what many people don’t realise about Big Scary Amazon, is that, for the first 14 years in operation, they were consistently loss-making. That’s right: they made no money. Which means following Amazon’s lead may not be the best pricing strategy for new products – unless of course like Amazon, you’re also backed by bountiful funding, wealthy investors and powerful institutions. What's the best pricing strategy for new products?  But if you, like me, are surprised by the extent of under-charging in Australia, you’ll be even more surprised to find that most of these businesses don’t even realise they’re excessively under-charging for new products in the first place. That’s right; most Australian businesses are blissfully unaware that their pricing strategy is light years away from the best pricing strategy for new products – and that they've got a serious pricing problem. We estimate that only 10% of Australian businesses have any real clue about how to price properly. By this I mean can move beyond cost plus or competitive based pricing and implement more expansive pricing strategies for new products such as value-based pricing, customer-focused pricing, and dynamic pricing. Which businesses do you think have the best pricing strategy for new products in Australia? You’ve guessed it: The Banks, Telcos, Supermarkets, Fuel, Energy companies – i.e., businesses that have a long history of inelastic demand for their products tend to have the ‘best’ pricing strategy for new products – that is, if the ‘best’ is determined by their profitability and share price alone. But do they have the ‘best’ pricing strategy for new products or are just really fortunate to have dominated a valuable industry without facing much price competition or change? Do you think Banks, Telcos set fair and profitable prices? Prices that customers are willing to pay for (not prices that customer has to pay because there’s no choice) and prices that represent value for the business and their customers (lowers their costs and increase their revenues)  – the definition of the best pricing strategy for new products. Difficult to say really because most of these businesses (Banks, Telcos, Supermarkets), have had very little competition in their respective markets compared to most other businesses in Australia. All the businesses that do consistently set high and profitable prices for new products tend to be the top of their respective industries and for many years now. They also share a  lot in common:  There are not many players in these industries. Pricing structures and offers are pretty standard. Customers are restricted on choice. There's a lot of regulatory pressure on pricing. Which means when there is inelastic demand in Australia, prices tend to be high – which isn’t such a surprise. But what is a surprise is that not only are price high, they are excessively high  - almost to the point that new product pricing is extremely close to, if not breaking the price ceiling. What impact will pricing through the ceiling have on leading businesses in Australia like, Telcos, Banks, and Supermarkets? Businesses with a long history of uninterrupted inelastic demand and limited competition (fuels, cigarettes, energy, Australian Supermarkets) are now under pricing pressure for the first time. Customers want more value for their money and are demanding more. Banking At the moment, Fintech is moving into the transactional banking space. They're providing customer-focused solutions to improve payments and wallets (a traditionally safe and stable area for the banks for many years now). Banks are responding by improving their IT systems and centralising transactions to make it easier for customers to make payments. But there's still a lot of charges and red tape. Customers are complaining they're are not getting the advice they need from the big four banks to decrease leverage.
Pricing Strategy Part 1 || मूल्य निर्धारण रणनीति भाग 1 || Hindi || #4minutemarketing
 
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10 different types of pricing 1) Premium pricing It is a type of pricing which involves establishing a price higher than your competitors to achieve a premium positioning. You can use this kind of pricing when your product or service presents some unique features or core advantages, or when the company has a unique competitive advantage compared to its rivals. For example, Audi and Mercedes are premium brands of cars because they are far above the rest in their product design as well as in their marketing communications. 2) Penetration pricing It is a commonly used pricing method amongst the various types of pricing is designed to capture market share by entering the market with a low price as compared to the competition. The penetration pricing strategy is used in order to attract more customers and to make the customer switch from current brands existing in the market. The main target group is price sensitive customers. Once a market share is captured, the prices are increased by the company. 3) Economy pricing This type of pricing takes a very low cost approach. Just the bare minimum to keep prices low and attract a specific segment of the market that is highly price sensitive. Examples of companies focusing on this type of pricing include Walmart. 4) Skimming price Skimming is a type of pricing used by companies that have a significant competitive advantage and which can gain maximum revenue advantage before other competitors begin offering similar products or substitutes. It can be the case for innovative electronics entering the marketing before the products are copied by close competitors or Chinese manufacturers. 5) Psychological pricing It is a type of pricing which can be translated into a small incentive that can make a huge impact psychologically on customers. Customers are more willing to buy the necessary products at $4,99 than products costing $5. The difference in price is actually completely irrelevant. However, it makes a great difference in the mind of the customers. This strategy can frequently be seen in the supermarkets and small shops. 6) Neutral strategy This type of pricing focuses on keeping the price at the same level for all four periods of the product lifecycl. However, with this type of strategy, there is no opportunity to make higher profits and at the same time, it doesn’t allow for increasing the market share. Also, when the product declines in turnover, keeping the same price effects the margins thereby causing an early demise. This pricing is used very rarely. 7) Captive product pricing It is a type of pricing which focuses on captive products accompanying the core products. For example, the ink for a printer is a captive product where the core product is the printer. When employing this strategy companies usually put a higher price on the captive products resulting in increased revenue margins, than on the core product. 8) Optional product pricing It can be frequently observed in the case of airline companies. For example, the basic product of KLM Airlines is offering or providing seats in the airplane for different flights. However, once the customers start purchasing these seats, they are offered optional features along with the seats. Examples may be extra seat space, more drinks etc. Because of this optional product, there is more revenue generated from the main product. Customers are willing to spend for the optional product as well. 9) Bundling price Ever hear of the offer of 1 + 1 free? In the supermarket, when two different products are combined together such as a razor and the lotion for shaving, and they are offered as a deal, then we get to experience the bundling type of pricing first hand. This strategy is mainly used to get rid of excess stocks. 10) Promotional pricing strategy It is just like Bundling price. But here, the products are bundled so as to make the customer use the bundled product for the first time. This type of pricing focuses on buying one, and getting a new type of product for free. Promotional pricing can also serve as a way to move old stock as well as to increase brand awareness. 11) Geographical pricing It involves variations of prices depending on the location where the product and service is being sold and is mostly influenced by the changes in the currencies as well as inflation. An example of geographic pricing can also be the sales of heavy machinery, which are sold after considering the transportation cost of different locations. Click here to read more on geographical pricing strategy. Facebook Page : https://www.facebook.com/4MINUTEMARKETING/ Instagram Page : https://www.instagram.com/4minutemarketing/ If you find this content helpful, do SHARE it with others. This page is for educational purpose, where I share different contents of Marketing. My goal is to help and educate students with simplest way possible. #4minutemarketing
Views: 2857 4 Minute Marketing
Pricing of a New Product
 
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Pricing of a New Product
Views: 1082 ignousoet
PRICING STRATEGIES   MARKETING MGMT
 
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PRICING STRATEGIES MARKETING MGMT BRIEF OVER VIEW OF PRICING STRATEGIES FOR THE SUBJECT MARKETING. REVISINOARY LECTURE
Views: 7989 Shashi Aggarwal
#29, Marketing mix, price mix and strategy( Class 12 Business)
 
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Class 12 business studies ... Marketing mix... Price mix..... Mind your own business video 29 • Our books are now available on Amazon  Special Combo - Economics on your tips Micro + Macro - http://amzn.in/d/eSxj5Ui  Economics on your tips Macroeconomics - http://amzn.in/d/2AMX85O  Economics on your tips Microeconomics - http://amzn.in/d/cZykZVK • Official series of playlists  Class 12 complete course( in 1 day ) - https://www.youtube.com/playlist?list=PLlg2Ec6t76gDDDqfx2OE88w45mo6sWf90  Class 11 complete course - https://www.youtube.com/playlist?list=PLlg2Ec6t76gBcbJQ_esKn3f_RLiiIwCex  Case study series - https://www.youtube.com/playlist?list=PLlg2Ec6t76gAsIavzSMlKWtZJkXrez3Sf • Our other channels  Accounts adda - https://www.youtube.com/channel/UC8oozlFrNYYprZlYLmdRtgg  Economics on your tips - https://www.youtube.com/channel/UCUpHeFrAvoqcdGgl_W83x6w • In order to promote us and help us grow - Paytm on – 7690041256 • For sending your wishes and greetings Address - Gaurav Jain ( 7690041256 ) Shop number 23 , Paliwal pipe fittings navjyoti road, Kaiserganj Ajmer ( Rajasthan ) Pincode - 305001 #business #class12 #bst -~-~~-~~~-~~-~- "How to prepare for business exam | Class 12 board exam | preparation |" https://www.youtube.com/watch?v=HaW4qGVoJMw -~-~~-~~~-~~-~-
Views: 213321 Mind your own business
What Are Four Types Of Pricing Strategies
 
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Visit: http://www.successful-business-marketing.com/pricingstrategies/ In this video we are going to cover some pricing strategies to use for your product. So what are four types of pricing strategies? Watch this video to know more... If you're a beginner in marketing and would like to effectively price your products, 'Kevin Rowe' through his ebook has helped a lot of folks who want to correctly price their products. Check out: http://www.online-ebook-review.com/RightPricingStrategies/ And don't forget to subscribe to our channel if you haven't yet: https://www.youtube.com/channel/UCj4tx3a3zHbfNdjZ8i-X_bA Stay connected: Facebook - https://www.facebook.com/successfulbusinessmarketingtips/ Twitter - https://twitter.com/succbusimarket Pinterest - https://www.pinterest.com/successfulbusinessmarketin0261/ Linkedin - https://www.linkedin.com/in/kevin-rowe-ba8071158/ Tumblr - https://successfulbusinessmarketing.tumblr.com Reddit - https://www.reddit.com/user/kevinrowe247 Instagram - https://www.instagram.com/SuccessfulBusinessMarketing/ Also Watch = Pricing Strategies How To Price A Product: https://www.youtube.com/watch?v=9SYH1D7iWww Search Terms: pricing strategies pdf, types of pricing strategies pdf, new product pricing strategies, pricing strategies ppt, what are four types of pricing strategies?, pricing strategies economics, pricing strategies tutor2u, pricing strategies business
Pricing a New Product: Adventures in Research & Rollouts Panel at DevGuild: Pricing Strategy
 
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Read the full blog post here - https://www.heavybit.com/devguild/pricing-strategy/ Pricing a single product is hard enough, but how do you price an entire line of products across audience segments, or make changes to the offerings that already exist? Watch as this panel of experts from PagerDuty, Atlassian and RedisLabs discusses the research methodologies, packaging techniques, and stakeholder communications required to rollout a successful pricing change. Atlassian’s Senior Strategy Manager, Tugce Erten RedisLabs’ VP Product Marketing, Leena Joshi PagerDuty VP Product, Rachel Obstler Moderator: Simon Kucher & Partners’Josh Bloom Tugce Erten is the Senior Strategy Manager at Atlassian where she leads the pricing strategy team to develop and propose new pricing changes including bundling, add-ons, and subscription billing. By evaluating current product and customer positioning, she assesses the impact on Atlassian’s customers, measures price sensitivity and quantifies revenue increases. Tugce is responsible for driving the biggest SaaS pricing level and structure change in the company’s history and led a cross functional project that resulted in significant market cap increase. Leena Joshi is the VP of Product Marketing at Redis Labs where she manages all aspects of pricing and product launches. In the past she's held senior positions on the pricing teams at Splunk, VMware and Intel. As a panelist, she'll walk you through some of the research methods she's used in the past, examples of pricing strategy wins and losses, and key considerations in planning a pricing rollout. Rachel Obstler is the VP Product Management at PagerDuty where she’s responsible for product direction, customer experience and pricing. Obstler has more than fifteen years of experience in the software and wireless industry, building world-class products for companies such as DeviceAnywhere, Keynote/Dynatrace and Lucent Technologies. She most recently served as Vice President of Mobile Testing at Dynatrace, responsible for the general management of the mobile testing products, sales, engineering and services organizations. Joshua Bloom is a Partner at Simon-Kucher in San Francisco and Global Head of the company's Software, Internet, and Media Practice. He specializes in helping technology companies of all sizes achieve Top Line growth through pricing, marketing, and sales improvements. For more developer focused content, visit https://www.heavybit.com/library
Views: 295 Heavybit
How to calculate the Cost of product
 
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Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala How much a product cost for a manufacturer? What should be the MRP for the product? To answer these questions several factors need to be concerned. Total cost = Fixed cost + Variable cost So what comes under fixed cost? It involves wages of the employees, rent of the factory,interest expense,stc. Variable cost involves extra hourly wages of employees, operation cost,raw materials,packaging,etc. So the total cost can be calculated by adding fixed and variable cost. Watch this video to learn more. Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically.
Views: 40594 Intellectual Indies
Product line pricing strategies
 
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If you have a wide portfolio of products that includes like products as well as interchangeable and complementary ones, take a look at our video. It is dedicated to assortment-based pricing strategies. There are four of them, called “Selection”, “Set”, “Above par”, and “Image”. Which one fits you best?
Product - Development Stages
 
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This video explores the 8 stages of product development. As well, it helps identify what we mean by 'product' and where the development process fits into the Marketing Mix.
Views: 247681 Jason Richea
Marketing: Segmentation - Targeting - Positioning
 
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For more study help on Marketing Segmentation visit our free website: https://www.tutor2u.net/business/topics/market-segmentation The STP (segmentation, targeting & positioning) model of marketing is outlined in this revision video.
Views: 331042 tutor2u
Pricing Strategies and programs in telugu
 
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Pricing Strategies and programs in telugu #pricingstrategies #newproductpricingstrategy
Views: 908 Commerce Tutorials
The Marketing Mix - Pricing
 
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On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the concept of Pricing. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- Pricing is the one variable a company can change overnight and see an immediate effect on revenues and profits. However, pricing decisions inconsistent with a firm’s competitive strategy can be dangerous, which is why companies should address the topic with much caution and attention. There are three important components we need to distinguish in this process. The amount a product costs to be produced, the price customers pay to buy the product, and the value they acquire from the product. If a company aims at cost leadership, then the focus will be costs (trying to keep them as low as possible). The company must offer a price slightly lower than the one offered by competitors. Conversely, if a firm’s strategy is differentiation, then the critical factor will be the value delivered to customers. Costs are not that important, as companies offering a differentiated product can charge more. So, pricing must be coherent with competitive strategy, although sometimes it is tempting to adjust prices to stimulate short-term gains of market share and increases of sales. Top-level managers have to stay focused on the big picture and make coherent decisions in line with the firm’s long-term strategy.
Views: 29776 365 Careers
Discount Pricing Methods
 
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SYSPRO offers a variety of global pricing methods to suit any business’s needs. View to find out the different uses for the various discount types available.
Views: 939 SYSPRO
Factors affecting pricing decision || Marketing management || BBA / Bcom (3rd) || ppt
 
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. You will get to know the factors that affect the pricing decision in a firm... on which bases the pricing is being done. * Internal Factors * External Factors Tages: pricing decisions pricing decisions pdf pricing decisions ppt pricing decision definition pricing decisions in marketing pricing decision analysis pricing decision process pricing decisions in marketing ppt pricing decisions policies and practices pricing decision making pricing decision ppt pricing decision policies and practices pricing decision in international marketing pricing decision under perfect competition pricing decision in retail pricing decision pdf pricing decision and cost management pricing decision adalah pricing decision and cost management ppt pricing decision article pricing decision and policy pricing decision and distribution decisions pricing decision and strategies ppt pricing decision and cost management pdf pricing decision and cost management chapter 12 cost-based pricing decision pricing and output decision of business pricing decision international business pricing decision case study pricing decision chapter 11 pricing decision cima pricing decision concept www.pricing decision.com corn silage pricing decision aid marginal costing pricing decision cost plus pricing decision pricing decision doc factors determining pricing decision determination of pricing decision pricing decision strategy definition market price pricing decision & price discrimination pricing decision example pricing decision essay explain pricing decision factors affecting pricing decision pricing decision in economics external factors pricing decision elements of pricing decision economist pricing decision export pricing decision pricing decision factors pricing decision framework pricing decision formula pricing decision for new product pricing decision for merchandise factors influencing pricing decision factor affecting pricing decision ppt factors affecting pricing decision pdf gas pricing decision pricing decision in global marketing decision on gas pricing next week factors governing pricing decision geographical pricing decision global pricing decision gm pricing decision pricing decision of hotel industry pricing decision in marketing pricing decision in management accounting pricing decision in marketing management pricing decision in perfect competition pricing decision in oligopoly market pricing decision importance pricing decision kotler kinds of pricing decision decision lens pricing decision logic pricing long term pricing decision long run pricing decision pricing decision meaning pricing decision model pricing decision marketing pricing decision making process pricing decision methods pricing decision management accounting pricing decision monopoly pricing decision mcq transfer pricing decision making pricing decision notes netflix pricing decision 2011 netflix pricing decision 2011 case pricing decision objectives pricing decision of monopoly pricing decision of product pricing decision of a firm pricing decision of new product importance of pricing decision significance of pricing decision factors of pricing decision meaning of pricing decision pricing decision policy pricing decision problems pricing decision policy in general significance of pricing decision ppt pricing decisions under different market structures pricing decision questions and answers qualitative factors pricing decision pricing decision rational retail pricing decision decision regarding pricing short run pricing decision relevant cost pricing decision retail pricing decision process pricing decisions definition pricing decisions notes pricing decisions for global marketing pricing decision theory pricing decision tree pricing decision types transfer pricing decision tree transfer pricing decision tactical pricing decision the pricing decision approaches to pricing decision mckesson transfer pricing decision pricing decision under monopolistic competition pricing decision under the condition of perfect competition pricing and output decision under oligopoly uba pricing decision pricing and output decision under monopoly pricing decision video pricing decision variables pricing decision wiki what is pricing decision what is pricing decision in marketing what is pricing decision in accounting what influence pricing decision why is pricing decision important write the pricing decision why are pricing decision so important 3 factors affecting pricing decision 5 product mix pricing decisions part 6 pricing decisions worksheet chapter 8 pricing decisions pricing decisions ca final, pricing decisions, pricing decisions marketing, pricing decisions and cost management, pricing decisions f5, pricing decisions product profitability decisions and cost management, acca f5 pricing decisions, pricing decision
Views: 15526 Sonu Singh - PPT wale
Product strategies and pricing strategies
 
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Animated Video created using Animaker - https://www.animaker.com ggffht
Marketing: Pricing Strategies
 
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The most important pricing strategies in marketing explained in 8 minutes for Product and Costumer Management students at Católica Lisbon.-- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 961 Fábia Fino
Distribution Strategy - An Introduction
 
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An introduction to the subject of Distribution Strategy and an overview of some of the tools and theories available in connection with determining the Place (Distribution Channel) of a product or a service. This video is aimed at Marketing Management students.
Views: 134592 Tine Wade
Intro to Marketing: Pricing Considerations and Strategies - Flipped Classroom
 
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Intro to Marketing: Chapter 8: Pricing Considerations and Strategies By Mr. Tan Teck Ming (Terence Sobbez Tan) Taylor's University (Lakeside Campus) Taylor's Business School Collaborative Research Project with: Mr. Liew Tze Wei (Multimedia University)
Views: 6481 Terence Sobbez Tan
types of pricing hindi
 
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Views: 22973 nitesh yadav
Pricing strategies used by firms (focusing on price skimming)
 
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How are you so easily convinced to buy things you never knew you needed? The pricing strategies covered in this video explain just that. A video explaining the different pricing strategies used by businesses. (continue reading the rest of the explanation for important details). For information on price discrimination, refer to my other video in this channel titled 'Price discrimination - Ansh Jassra'. Here are a few corrections/things to add to my explanations in the video: 1) At 3:09, I said 'resemble' but I meant 'represent; at 6:52 I said 'profits', but I meant 'prices'; at 8:36, I said and wrote 'can angry' but I meant 'can anger'. 2) Promotional pricing is sometimes also used when launching a new product line (sometimes for new businesses as well), but only for that particular product line (in order to increase sales) which differentiates it from penetration pricing, which is low prices for many product by the firm in order to increase its market share. Here are the definitions (from investopedia.com) of the pricing strategies covered in this video: Price skimming = Price skimming is a product pricing strategy by which a firm charges the highest initial price that customers will pay and lowers it over time. As the demand of the first customers is satisfied and competition enters the market, the firm lowers the price to attract another, more price-sensitive segment. The skimming strategy gets its name from skimming successive layers of cream, or customer segments, as prices are lowered over time. Penetration pricing = Penetration pricing is a marketing strategy used by businesses to attract customers to a new product or service. Penetration pricing includes presenting a low price for a new product or service during its initial offering. The lower price helps to lure customers away from competitors. This marketing strategy relies on the idea of low prices making a customer aware of a new product. The price entices the customer to try the new product. Promotional pricing = (definition written by myself, not from investopedia) Promotional pricing is a pricing strategy where the firm reduces the price of particular products (usually of a particular newly launched product line or for clearances - to get all of the product sold) for a short and specified amount of time. Predatory pricing (destroyer pricing) = Predatory pricing is the illegal act of setting prices low in an attempt to eliminate the competition. Predatory pricing breaks anti-trust laws, as it makes markets more vulnerable to a monopoly. Companies that participate in predatory pricing might engage in a variety of activities intended to drive out competitors. This may include unethical production methods to minimize costs. NOTE: (According to BBC Bitesize) A case of predatory pricing was when the Times newspaper was selling for just 10 pence.
Views: 107 Ansh J Economics
Setting up a pricing in hindi and simple language
 
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Thank you friends to support me Plz share subscribe and comment on my channel and Connect me through Instagram:- Chanchalb1996 Gmail:- [email protected] Facebook page :- https://m.facebook.com/Only-for-commerce-student-366734273750227/ Unaccademy download link :- https://unacademy.app.link/bfElTw3WcS Unaccademy profile link :- https://unacademy.com/user/chanchalb1996 Telegram link :- https://t.me/joinchat/AAAAAEu9rP9ahCScbT_mMA
Views: 524 study with chanchal
@9 Creaming & Skimming | Type of Price | Advantages & disadvantages | Entrepreneurship class 12
 
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Hope you like this video If you like this video please share ⏩ it and press bell icon 🔔 Also subscribe this channel it give us motivation https://www.youtube.com/channel/UCLBy3SGxGHxQy0P_LBG_7jw For Full course of Entrepreneurship class 12, use this link https://www.youtube.com/playlist?list=PLrsHyT6gIzKGkXtU-ZyRf5fo7vFip3aCK Tags: Entrepreneur, Entrepreneurship, Enterprise Marketing, CBSE, Class 12, NCERT, CBSE Class 12, CBSE Class 12 Entrepreneurship, eduxir, Variable price method, Skimming or Creaming, Penetration Pricing, Cost Plus pricing, pricing strategies, pricing strategies in marketing, price skimming, price skimming strategy, pricing, pricing strategy skimming, price skimming and penetration pricing, what is price skimming, price skimming tutorial, price skimming explained, price skimming defined, pricing strategies, common pricing strategies, price skimming examples, skimming price in hindi, skimming pricing examples, skimming, pricing strategies in hindi, skimming pricing, meaning of pricing, product pricing strategies, penetration pricing in hindi, abhay24, marketing, principle of marketing, bba, management, business, skim, skimming price example, pricing, pricing in new product, new product pricing strategies, pricing concept in hindi, Milk, milk cream, cream separator, mik cream separator, CREAM, SJC, Satish Jalan Classes, Costing, Strategy, Pricing, Advanced Management, ICAI, CA, CMA, CIMA, CWA, Eten, Praveen Sharma, Mohit, Patni, Sanajay Saraf, SSEI, Sanjay Aggarwal, Parag, Raj, Skimming, Marketing, pricing, strategy, marketing mix, Business, Product, Pricing Strategies, Learn with sir kawish, Pricing, Pricing strategies in marketing, Pricing strategies, Pricing strategies examples, Pricing strategies in marketing in hindi, Pricing strategies in hindi, Penetration pricing, Penetration pricing in hindi, Skimming pricing, Skimming pricing strategy, Skimming pricing in hindi, Skimming pricing examples, Psychological pricing strategy, Psychological pricing, Marketing strategies, Marketing strategies in urdu, Marketing strategies in hindi, Marketing, price skimming explained, price skimming defined, competitive pricing, price skimming strategy, different pricing strategies, pricing models, product pricing strategy, price skimming and penetration pricing, price skimming, price skimming vs penetration pricing, price skimming examples, a level business, a level business revision, taking the biz, tutor2u business, marketing and pricing, pricing strategies, dictionary, english dictionary, online dictionary, vocabulary, english vocabulary, online vocabulary, how to pronounce words, what do words mean, cream skimming, what is cream skimming, cream skimming meaning, cream skimming definition, cream skimming explanation, what is the meaning of cream skimming, what is the definition of cream skimming, what does cream skimming mean, what does cream skimming stand for, price skimming, skimming your prices, introduction pricing, first movers, purchasing rights, price strategy, pricing strategies, set up your prices, how to set up your prices, pricing strategy for startup, pricing strategy for entrepreneurs, pricing strategy for sme, princing strategy for freelancers, #AnkitGoyal , Media Options used for Advertising, Types of Advertising Media, Types of Media Advertising, Various Media Advertising, List of Advertising Media, Types of Media Options, Types of Advertising, Promotional Mix, Promotional Mix in Marketing, Promotional Mix Advertising, Promotional Mix Personal Selling, Promotional Mix Sales Promotion, Promotional Mix Public Relations, What is Promotional Mix, How is Promotional Mix done, Distribution Channels, Factors Affecting Distribution Channels, Factors to Choose Distribution Channels, Distribution Channel Selection, Choosing Distribution Channel, Variable price method, Skimming or Creaming, Penetration Pricing, Cost Plus pricing, pricing strategies, pricing strategies in marketing, Vendor Management, Managing Vendors, Responsibilities of Vendor Manager, Process of Vendor Management, Employee Management, Effective Employee Management, Brand Names, Brand Naming Strategy, Types of Brand Names, Types of Brand Naming Strategies, umbrella brand names, Penetration Pricing, Penetration Price Policy, Penetration pricing Strategy, Merits of Penetration Pricing, Demerits of Penetration Pricing, CRM, Advantages of CRM, Customer Relationship Management, Advantages of Customer Relationship Management, Public Relations Tools, PR Tools, PR Tools used By Organizations, Various PR Tools, Stakeholders, Stakeholder Telegram channel https://t.me/knowledgeHuntAnkitgoyalClassess Join us on WHATSAPP 7027424007 Join us on FACEBOOK https://www.facebook.com/ankit.goyal.568089 Join us on INSTAGRAM https://www.instagram.com/mr_ankit_goyal_official?r=nametag Also send us a comment about this video Contact for notes and sample books of highly qualified teacher's 7027424007 (only whatsapp) By knowledge hunt
Views: 278 Knowledge Hunt
Principles of Marketing Pricing strategies
 
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Various pricing strategies...Cost based pricing, competition based pricing, value based pricing.. with practical examples.. LINKS FOR ALL OTHER EXCITING SERIES MOTIVATIONAL videos (40 + videos) https://www.youtube.com/watch?v=WM3Upd0MeDg&index=19&list=PLU-cxjF-s0HmnD_TYqmkb6VBL6AusSB_Y Basics of ECONOMICS; Micro & Macro (25 + videos) https://www.youtube.com/playlist?list=PLU-cxjF-s0HngkQ9xdQ5waYtpEO2MkP-D ECONOMETRICS; An introduction (20 + videos) https://www.youtube.com/watch?v=WNf1DLTRlTo&index=7&list=PLU-cxjF-s0Hk0DOXPqauiHBfRgaFpqYxK&t=0s RESEARCH & THESIS Writing (10 + videos) https://www.youtube.com/watch?v=ib7yYggOgpA&t=308s&list=PLU-cxjF-s0HlVJnf2dev1KtoAD3ZljWVg&index=3 OLIGOPOLY & GAME THEORY (6 videos) https://www.youtube.com/playlist?list=PLU-cxjF-s0HnlCialpcyfz0O8xminDXja Principles of MARKETING (20 + videos) https://www.youtube.com/watch?v=mCAogfEz6bs&t=0s&list=PLU-cxjF-s0HlgTwSl9Xk3bx5z8q7kOD6F&index=12 Management; HRM & STRATEGIC MANAGEMENT (6 videos) https://www.youtube.com/watch?v=uO3azOb2icE&t=314s&list=PLU-cxjF-s0Hml7o706eKofZ7D4bXIcJwH&index=6 Understand Statistical Concepts https://www.youtube.com/watch?v=APY8KSxxFSo&index=4&t=104s&list=PLU-cxjF-s0HkCIlcZMGfjHMukLIbDji1c Intro to Industrial Economics https://www.youtube.com/watch?v=eEGeuqhOVdQ&list=PLU-cxjF-s0HnHTZ05_CY6uGLgwVA3Aj-Q ========= About KOKAB MANZOOR ========= Kokab Manzoor is Certified Trainer, Speaker & Career Counselor. He has trained thousands of students & Professionals about Leadership & Management skills, Motivation, Personality Grooming, Career selection and about variety of other life skills. Has a sound understanding of needed traits for workplace success and a strong ability to train employees in improving those characteristics. Follow me www.Youtube.com/kokabmanzoor www.Facebook.com/kokabmanzoor19 [email protected] http://kokabmanzoor1.blogspot.com/
Views: 215 Kokab Manzoor
Ibbaka Pricing Strategy, An Introduction
 
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Ibbaka helps companies make pricing a critical part of their innovation and growth strategy. Get to know us! https://www.ibbaka.com/ Sound effects from http://www.freesfx.co.uk
Views: 240 Ibbaka
eCommerce Marketing Strategies - 12 Killer Tips
 
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Watch this video to discover 12 killer eCommerce marketing strategies and tips: https://www.marketing360.com/ecommerce-marketing/ Tips covered in video: Tip #1 - Use a good cart. Shopify, WooCommerce, BigCommerce Tip #2 - Optimize your product pages both with regards to SEO and Design, product title, description, images, trust badges, reviews, video Tip #3 - Schema markup for google rich cards (schema markup testing tool) Tip #4 - Optimize your product feed via Google Merchant center Tip #5 - Run Google shopping ads Tip #6 - Run dynamic retargeting campaigns across Google display and YouTube. As well as retargeting ads across FB and Instagram Tip #7 - Run FB and Instagram ads and retargeting on those channels as well. Target a very tight demographic of people that fit your brand. Tip #8 - Invest in social media management, build an organic following. Tip #9 - Automate email marketing (holiday, birthdays) and send end of month promotions. Tip #10 - SMS VIP deals Tip #11 - Use a CRM and hire a sales and support person. Follow up call customers. Ask for reviews, sales packages, learn about their needs, ask for referrals, ask to share on social. Kill customer service Tip #12 - create a customer care package. Nice branding. Use to get amazon buyers to buy from your site next time. Include coupon. #ecommercemarketing #ecommercemarketingstrategies #ecommercemarketingtips --- Presented by: JB Kellogg JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire's brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor's Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he's learned in life and while growing Madwire. JB Kellogg on LinkedIn: https://www.linkedin.com/in/jb-kellogg-8567a029/ --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/fuelsyourbrand Pinterest: https://www.pinterest.com/fuelyourbrand/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 364523 Marketing 360
Basic FMCG Product P&L
 
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This training video shows how to make a basic product P&L assuming one retailer, product group and a single promotional price in the FMCG or CPG industry
Views: 14378 FMCG Academy